Mohlo by se vám také líbit

Více informací o knize Measuring the User Experience

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 144 bodů

Anotace knihy

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience, Third Edition provides the quantitative analysis training that students and professionals need. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into two new ones: Eye-Tracking, and Measuring Emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, wwwmeasuringuxcom, includes articles, tools, spreadsheets, presentations, and other resources to help readers effectively measure the user experience

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Graphical & digital media applications

• Plný název: Measuring the User Experience
• Podnázev: Collecting, Analyzing, and Presenting UX Metrics
• Autor: William Albert, Thomas Tullis
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9780128180808
• ID: 36972722
• Nakladatelství: Elsevier Books
• Hmotnost: 584 g
• Rozměry: 191 × 234 × 19 mm
• Datum vydání: 17. March 2022

Oblíbené z jiného soudku

---

---

---