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Anotace knihy

Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups

• Plný název: Marketing to the Millennial Woman
• Autor: Ann Fishman
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 70
• EAN: 9780692472392
• ISBN: 9780692472392
• ID: 09548321
• Nakladatelství: Ann a Fishman Generational Targeted Marketing LLC
• Hmotnost: 113 g
• Rozměry: 229 × 152 × 4 mm
• Datum vydání: 01. August 2015

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