Mohlo by se vám také líbit

Více informací o knize Marketing Research

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 185 bodů

Anotace knihy

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business.Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Marketing Research
• Autor: McDaniel, Carl, Robert Jordan, Roger Gates
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 584
• EAN: 9781119586494
• ISBN: 1119586496
• ID: 22071617
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 1230 g
• Rozměry: 205 × 253 × 34 mm
• Datum vydání: 17. May 2019

Oblíbené z jiného soudku

---

---

---