Kód: 06497320
Structured into three parts, the first explains the basic concepts and what marketing is, the second deals with the marketing process, and the final part looks at putting the theory into practice. All the fundamentals of marketing ... celý popis
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Structured into three parts, the first explains the basic concepts and what marketing is, the second deals with the marketing process, and the final part looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
Osobní odběr Praha, Brno a 12903 dalších
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