Kód: 01239562
Marketing Management and Strategy
Autor George Tesar
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 262
Nakladatelství: Taylor & Francis Ltd, 2013
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Anotace knihy
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1889 Kč
- Plný název: Marketing Management and Strategy
- Autor: George Tesar
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 262
- EAN: 9780415783347
- ISBN: 0415783348
- ID: 01239562
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 381 g
- Rozměry: 210 × 150 × 22 mm
- Datum vydání: 08. February 2013
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