Kód: 06704733
Marketing Logistics
Autor Helen Peck
Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insig ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 172
Nakladatelství: Taylor & Francis Ltd, 2003
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Anotace knihy
Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1724 Kč
- Plný název: Marketing Logistics
- Autor: Helen Peck
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 172
- EAN: 9780750652247
- ISBN: 9780750652247
- ID: 06704733
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 278 g
- Rozměry: 230 × 156 × 9 mm
- Datum vydání: 09. May 2003
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