Kód: 04110902
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the ... celý popis
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality* Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing* Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature* Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business ethics & social responsibility
1545 Kč
Osobní odběr Praha, Brno a 12903 dalších
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