Kód: 04012834
Marketing Demystified
Autor Donna Anselmo
Addresses every step of the marketing process, including advertising, publicity, the marketing plan, internet strategy, database management, packaging and product design.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 400
Nakladatelství: McGraw-Hill Education - Europe, 2010
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Anotace knihy
Addresses every step of the marketing process, including advertising, publicity, the marketing plan, internet strategy, database management, packaging and product design.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
896 Kč
- Plný název: Marketing Demystified
- Autor: Donna Anselmo
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 400
- EAN: 9780071713917
- ISBN: 0071713913
- ID: 04012834
- Nakladatelství: McGraw-Hill Education - Europe
- Hmotnost: 672 g
- Rozměry: 233 × 188 × 25 mm
- Datum vydání: 16. October 2010
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