Kód: 04897813
Marketing Blueprint - Business Blueprints
Autor Christine Ennew
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 264
Nakladatelství: John Wiley and Sons Ltd, 1993
- Více informací o knize
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Anotace knihy
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1023 Kč
- Plný název: Marketing Blueprint - Business Blueprints
- Autor: Christine Ennew
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 264
- EAN: 9780631187158
- ISBN: 0631187154
- ID: 04897813
- Nakladatelství: John Wiley and Sons Ltd
- Hmotnost: 448 g
- Rozměry: 240 × 168 × 15 mm
- Datum vydání: 30. March 1993
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