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Anotace knihy

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Computer networking & communications

• Plný název: Marketing and Smart Technologies
• Podnázev: Proceedings of ICMarkTech 2022, Volume 1
• Autor: José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 580
• EAN: 9789819903320
• ID: 42813824
• Nakladatelství: Springer, Berlin
• Rozměry: 235 × 155 mm
• Rok vydání: 2023

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