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Anotace knihy

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Computer science Artificial intelligence

• Plný název: Marketing and Smart Technologies
• Podnázev: Proceedings of ICMarkTech 2019
• Autor: Álvaro Rocha, José Luís Reis, Marc K Peter, Zorica Bogdanovic
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 458
• EAN: 9789811515637
• ID: 24972566
• Nakladatelství: Springer, Berlin
• Hmotnost: 1101 g
• Rozměry: 235 × 155 × 35 mm
• Datum vydání: 29. November 2019

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