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Více informací o knize Market Entry Strategies for Russia

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Anotace knihy

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Market Entry Strategies for Russia
• Podnázev: A comprehensive survey based on expert interviews
• Autor: Martin Schorsch
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 112
• EAN: 9783836664691
• ISBN: 3836664690
• ID: 12703615
• Nakladatelství: Diplomica Verlag
• Hmotnost: 209 g
• Rozměry: 254 × 178 × 6 mm
• Datum vydání: 14. January 2009

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