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Anotace knihy

This new addition to Blackwell Publishing's Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. With a fresh perspective on media management, Managing Convergence investigates how to best manage creative people in times of change. By investigating creativity - coupled with notions of power, convergence, the changing work environment and traditional management methods - Managing Convergence unravels the dilemma of how to retain highly creative people. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Managing Media Convergence: Pathways to Journalistic Cooperation
• Autor: Kenneth C. Killebrew
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 232
• EAN: 9780813811086
• ISBN: 0813811082
• ID: 11536137
• Nakladatelství: BLACKWELL PUB PROFESSIONAL
• Hmotnost: 363 g
• Rozměry: 227 × 152 × 14 mm
• Datum vydání: November 2004

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