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Anotace knihy

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Managing International Trade And Investment: Casebook
• Autor: Debora L. Spar
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 468
• EAN: 9781860942945
• ISBN: 1860942946
• ID: 05121659
• Nakladatelství: Imperial College Press
• Hmotnost: 1142 g
• Rozměry: 279 × 215 × 24 mm
• Datum vydání: 16. July 2003

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