Kód: 04043607
Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to ... celý popis
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Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries
2305 Kč
Osobní odběr Praha, Brno a 12903 dalších
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