Kód: 01003100
Liking Ike
Autor David Haven Blake
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 304
Nakladatelství: Oxford University Press Inc, 2016
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Anotace knihy
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Parametry knihy
Zařazení knihy Knihy v angličtině Humanities History History: earliest times to present day
1929 Kč
- Plný název: Liking Ike
- Podnázev: Eisenhower, Advertising, and the Rise of Celebrity Politics
- Autor: David Haven Blake
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 304
- EAN: 9780190278182
- ISBN: 9780190278182
- ID: 01003100
- Nakladatelství: Oxford University Press Inc
- Hmotnost: 572 g
- Rozměry: 243 × 164 × 23 mm
- Datum vydání: 08. September 2016
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