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Více informací o knize Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

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Anotace knihy

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.§§This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let s Get Engaged! Crossing the Threshold of Marketing s Engagement Era . The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
• Podnázev: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
• Autor: Michael W. Obal
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 896
• EAN: 9783319118147
• ISBN: 3319118145
• ID: 05338638
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 1654 g
• Rozměry: 235 × 155 × 241 mm
• Datum vydání: 14. January 2015

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