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Více informací o knize Island Tourism - Management Principles & Practice

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• Anotace
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Anotace knihy

The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Island Tourism - Management Principles & Practice
• Autor: Conlin, Glenda Baum, Baum
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 290
• EAN: 9780471955566
• ISBN: 0471955566
• ID: 04894830
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 576 g
• Rozměry: 154 × 248 × 22 mm
• Datum vydání: 20. April 1995

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