Kód: 02961488
This book examines in detail the main marketing techniques and theories applied to Islamic business, such as Ansoff's matrix, Hofstede's cultural dimensions, ET Hall's contextualization, and how these commonly used marketing techn ... celý popis
3017 Kč
Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.
Nákupem získáte 302 bodů
This book examines in detail the main marketing techniques and theories applied to Islamic business, such as Ansoff's matrix, Hofstede's cultural dimensions, ET Hall's contextualization, and how these commonly used marketing techniques can be adapted when it comes to the marketing of Islamic business areas such as halal food, pilgrimages to Mecca or Islamic finance. Islamic business has emerged as the next major market segment in the 21st century, given the increasing number of Muslim consumers across the world and their combined purchasing power. However, the applicable religious constraints are both numerous and diverse, making an analysis of the Islamic setting crucial when considering suitable marketing techniques for Muslim consumers. Readers will thus benefit by understanding the nuances and technicalities involved in adapting contemporary marketing techniques to Islamic businesses.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups
3017 Kč
Osobní odběr Praha, Brno a 12903 dalších
Copyright ©2008-24 nejlevnejsi-knihy.cz Všechna práva vyhrazenaSoukromíCookies
Nákupní košík ( prázdný )