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Anotace knihy

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.§§As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?§§The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.§

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Computer science Human-computer interaction

• Plný název: Irresistible Apps
• Podnázev: Motivational Design Patterns for Apps, Games, and Web-based Communities
• Autor: Chris Lewis
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9781430264217
• ISBN: 1430264217
• ID: 05256769
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 382 g
• Rozměry: 234 × 194 × 12 mm
• Datum vydání: 13. March 2014

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