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Anotace knihy

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today's internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Internationalizing Firms
• Podnázev: International Strategy, Trends and Challenges
• Autor: Adriana Calvelli, Chiara Cannavale
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 232
• EAN: 9783319915500
• ISBN: 3319915509
• ID: 19315952
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 545 g
• Rozměry: 210 × 148 × 20 mm
• Datum vydání: 23. October 2018

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