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Anotace knihy

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Each chapter is supported with examples of relevant place brands or specific perspectives. The book's coverage of cases afford insights into trends and place branding techniques used in both industrialized and emerging markets.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: International Place Branding Yearbook 2010
• Podnázev: Place Branding in the New Age of Innovation
• Autor: Frank Go
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 234
• EAN: 9780230279544
• ISBN: 0230279546
• ID: 04040314
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 582 g
• Rozměry: 242 × 164 × 21 mm
• Datum vydání: 27. October 2010

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