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Více informací o knize International Marketing and Purchasing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: International Marketing and Purchasing
• Podnázev: From Marketing-mix to Relationships and Networks
• Autor: Ghauri, Pervez N. Ghauri, S. Tamer Cavusgil
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 356
• EAN: 9780762303182
• ISBN: 0762303182
• ID: 04687228
• Nakladatelství: Emerald Publishing Limited
• Hmotnost: 675 g
• Rozměry: 234 × 156 × 20 mm
• Datum vydání: 21. January 2000

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