Kód: 06698733
Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South ... celý popis
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Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
2042 Kč
Osobní odběr Praha, Brno a 12903 dalších
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