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Anotace knihy

A strategic alliance is a 'relationship of anticipated durability between two or more independent firms, involving the sharing or pooling of resources to create a mechanism (corporate or otherwise) for undertaking a business activity or activities of strategic importance to one or more partners for their mutual economic advantage' (ul-Haq et al, 2003). The BNP/Dresdner alliance is a decade-long adventure that reveals much about unforeseeable problems in this field. The normal way of thinking considers all such involvements in principle as solvable, when the "chemistry" among the given partners is correct. The psychogram of big universal banks is dominated by two factors: an extreme focus on the individual firm and a striving for omnipotent strength. It is possible that a new type of structure may evolve where strategic alliances are a mainstream facet of banking activity.

Parametry knihy

• Plný název: International Banking Strategic Alliances
• Autor: Rehan Ul-Haq, Jorg Itschert
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 151
• EAN: 9780333992593
• ISBN: 0333992598
• ID: 04601184
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 347 g
• Rozměry: 216 × 140 × 15 mm
• Datum vydání: 16. October 2003

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