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Více informací o knize Intercultural Training

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• Anotace
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Anotace knihy

The growth of U.S. and Mexican business relations, particularly as the result of the NAFTA, have created the need for corporations to provide their business executives with intercultural knowledge and skills that will allow them to work and compete successfully in the international arena. This book consists of an extensive literature review derived from MA research integrating the areas of IC communication, negotiation and training, used as theoretical background for the design of a sample training program for Americans conducting business in Mexico. The areas explored integrate theory (IC communication, IC business and Mexican and American cultural tendencies), design (training development, trainers' attributes, trainees' needs, techniques addressing cognitive, affective and behavioral objectives) and practice (training incorporating activities and materials employing a variety of sources). The purpose of this book is to serve as a guide for trainers planning and developing IC training programs primarily concentrated on Mexican and American business interactions, although trainers specialized in other countries may equally benefit from the content presented.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Intercultural Training
• Podnázev: Theory and Design
• Autor: Sandra Lopez-Rocha
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9783639302486
• ISBN: 3639302486
• ID: 06837240
• Nakladatelství: VDM Verlag
• Hmotnost: 290 g
• Rozměry: 152 × 229 × 11 mm
• Datum vydání: 07. November 2010

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