Kód: 19019147
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to comb ... celý popis
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management
2526 Kč
Osobní odběr Praha, Brno a 12903 dalších
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