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Více informací o knize Intellectual Property for Managers and Investors

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Anotace knihy

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

Parametry knihy

Zařazení knihy Knihy v angličtině Children's, Teenage & educational Educational material Educational: Technology

• Plný název: Intellectual Property for Managers and Investors
• Podnázev: A Guide to Evaluating, Protecting and Exploiting IP
• Autor: Steven J. Frank
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 186
• EAN: 9781107407466
• ISBN: 110740746X
• ID: 02051659
• Nakladatelství: Cambridge University Press
• Hmotnost: 314 g
• Rozměry: 242 × 172 × 10 mm
• Datum vydání: 13. September 2012

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