Kód: 09033853
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the str ... celý popis
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Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
8463 Kč
Osobní odběr Praha, Brno a 12903 dalších
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