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Více informací o knize Impact of Celebrity Endorsement on Consumer's Purchase Intention

• Parametry knihy
• Anotace
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Anotace knihy

Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer s relationship has become an opportunity for promotions of the products and services. Celebrities have significant impact on viewer s life. In this work, focus is on exploring the consumer's perceptions about celebrities and how celebrity endorsement influences their purchase intention.

Parametry knihy

• Plný název: Impact of Celebrity Endorsement on Consumer's Purchase Intention
• Autor: Sundas Islam Chaudhary
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 84
• EAN: 9783659463235
• ID: 06846890
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 143 g
• Rozměry: 220 × 150 × 5 mm
• Rok vydání: 2013

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