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Více informací o knize Image and Brand Transfer in the Service Industry

• Parametry knihy
• Anotace
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Anotace knihy

Its brand and image have always been a core interest §of a market-oriented company. It is important to §define and maintain a company s competitive §advantages in order to achieve superior results. It §has become more and more difficult for companies to §position their brands and to defend this positioning §on the long run. A company must decide on the §effective use of its resources to build up a strong §brand. The brand name definitely is the core of a §brand and shall create brand consciousness and brand §loyalty. This applies especially for service §companies where brands symbolise quality and §continuity. Service quality must be considered as §the basis of the competitive ability of a firm; core §competencies have to be pointed out and the brand §name must be fixed in the customers minds. In this §work it shall be illustrated how a service company §can define its success factors and core competencies §and how to make use of its resources and abilities §in order to expand its business and §transfer its brand image successfully.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Image and Brand Transfer in the Service Industry
• Podnázev: Taking Advantage of Success Factors and Core Competencies when Expanding a Service Company s Business
• Autor: Sigrid Uray
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 148
• EAN: 9783639101164
• ISBN: 3639101162
• ID: 06819116
• Nakladatelství: VDM Verlag
• Hmotnost: 209 g
• Rozměry: 229 × 152 × 8 mm
• Datum vydání: 28. November 2008

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