Kód: 06506777
This study goes beyond "branding" to uncover the key to success for any organization - its identity. The author argues that if an organization can discover its identity - its core reason for being - and base its decisions on this ... celý popis
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This study goes beyond "branding" to uncover the key to success for any organization - its identity. The author argues that if an organization can discover its identity - its core reason for being - and base its decisions on this knowledge, success will naturally follow.
Zařazení knihy Knihy v angličtině Society & social sciences Psychology Occupational & industrial psychology
795 Kč
Osobní odběr Praha, Brno a 12903 dalších
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