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Více informací o knize Hybridization of MNE Subsidiaries

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• Anotace
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Anotace knihy

Multinational Enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation of production models, the author argues that only when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Plný název: Hybridization of MNE Subsidiaries
• Autor: Florian A. A. Becker-Ritterspach
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 302
• EAN: 9780230206694
• ISBN: 0230206697
• ID: 04552102
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 516 g
• Rozměry: 222 × 163 × 22 mm
• Datum vydání: 03. December 2008

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