Mohlo by se vám také líbit

Více informací o knize How to Win Customers in the Digital World

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 168 bodů

Anotace knihy

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.§From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: How to Win Customers in the Digital World
• Podnázev: Total Action or Fatal Inaction
• Autor: Peter Vervest, Al Dunn
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 250
• EAN: 9783642630651
• ISBN: 3642630650
• ID: 07138443
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 427 g
• Rozměry: 235 × 155 × 16 mm
• Datum vydání: 09. September 2012

Oblíbené z jiného soudku

---

---

---