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Více informací o knize How to Succeed in the Digital Age

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Anotace knihy

It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government

• Plný název: How to Succeed in the Digital Age
• Autor: Rupert Stadler, Walter Brenner, Andreas Herrmann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 302
• EAN: 9783956010781
• ISBN: 9783956010781
• ID: 03214585
• Nakladatelství: Frankfurter Allgemeine Buch
• Hmotnost: 404 g
• Rozměry: 229 × 152 × 16 mm
• Datum vydání: 20. November 2014

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