Kód: 04945687
A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable ... celý popis
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A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries
Osobní odběr Praha, Brno a 12903 dalších
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