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Anotace knihy

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, "How to Run a Successful Design Business: The New Professional Practice" covers everything owners and managers of design firms need to know.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Graphic design

• Plný název: How to Run a Successful Design Business
• Autor: Shan Preddy
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 456
• EAN: 9780566091896
• ISBN: 0566091895
• ID: 04622007
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 986 g
• Rozměry: 239 × 173 × 31 mm
• Datum vydání: 28. April 2011

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