Kód: 18662934
Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand eq ... celý popis
Nákupem získáte 711 bodů
Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
7109 Kč
Osobní odběr Praha, Brno a 12903 dalších
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