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Více informací o knize Helvetica Forever

• Parametry knihy
• Anotace
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Anotace knihy

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Typography & lettering

• Plný název: Helvetica Forever
• Autor: Lars Muller
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 130
• EAN: 9783037781210
• ISBN: 3037781211
• ID: 04333099
• Nakladatelství: Lars Müller Publishers
• Hmotnost: 662 g
• Rozměry: 268 × 199 × 18 mm
• Datum vydání: 01. December 2007

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