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Anotace knihy

While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature.§Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Handbook of Communication and Corporate Social Responsibility
• Autor: Oyvind Ihlen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 608
• EAN: 9781444336344
• ISBN: 1444336347
• ID: 01294206
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 1236 g
• Rozměry: 181 × 256 × 38 mm
• Datum vydání: 24. June 2011

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