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Více informací o knize Global Strategy and the Organization

• Parametry knihy
• Anotace
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Anotace knihy

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:* Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets* Convert global presence into global competitive advantage* Cultivate a global mindset* Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: Global Strategy and the Organization
• Autor: Anil K. Gupta, Vijay Govindarajan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9780471250296
• ISBN: 0471250295
• ID: 01389392
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 412 g
• Rozměry: 227 × 157 × 16 mm
• Datum vydání: 14. September 2007

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