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Anotace knihy

This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. It contains examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. It also includes a glossary of key concepts and a comprehensive resources guide.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Global Organizations
• Autor: Richard Pettinger
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 138
• EAN: 9781841122373
• ISBN: 1841122378
• ID: 05094608
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 140 g
• Rozměry: 183 × 131 × 9 mm
• Datum vydání: 10. January 2002

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