Kód: 19654973
Games and Gamification in Market Research
Autor Betty Adamou
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 360
Nakladatelství: Kogan Page Ltd, 2018
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Anotace knihy
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1256 Kč
- Plný název: Games and Gamification in Market Research
- Autor: Betty Adamou
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 360
- EAN: 9780749483357
- ISBN: 9780749483357
- ID: 19654973
- Nakladatelství: Kogan Page Ltd
- Hmotnost: 536 g
- Rozměry: 234 × 155 × 24 mm
- Datum vydání: 03. November 2018
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