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Anotace knihy

"The Fundamentals of Hospitality Marketing" is essential reading for students on degree - and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing text book for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Fundamentals of Hospitality Marketing
• Autor: Steve Mawson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 116
• EAN: 9780826448323
• ISBN: 0826448321
• ID: 04732683
• Nakladatelství: Cengage Learning EMEA
• Hmotnost: 170 g
• Rozměry: 214 × 137 × 8 mm
• Datum vydání: 06. July 2000

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