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Anotace knihy

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Frugal Innovation in Healthcare
• Podnázev: How Targeting Low-Income Markets Leads to Disruptive Innovation
• Autor: Aditi Ramdorai, Cornelius Herstatt
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 168
• EAN: 9783319163352
• ISBN: 3319163353
• ID: 09205067
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 4085 g
• Rozměry: 235 × 155 × 243 mm
• Datum vydání: 30. April 2015

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