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Více informací o knize Food, People and Society

• Parametry knihy
• Anotace
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Anotace knihy

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Food, People and Society
• Podnázev: A European Perspective of Consumers' Food Choices
• Autor: Lynn J. Frewer, Einar Risvik, Hendrik Schifferstein
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 462
• EAN: 9783642074776
• ISBN: 3642074774
• ID: 05281079
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 741 g
• Rozměry: 235 × 155 × 27 mm
• Datum vydání: 06. December 2010

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