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Anotace knihy

Who hasn't heard of the famous Antwerp Six? They have become recognised names in the fashion world and Belgium has plenty more budding new talent waiting to follow in their footsteps. However, the current economic climate is changing rapidly; globalisation and growing competition are increasingly important factors to survival within this fast-moving industry. Luxury brands and major chain stores are taking over the market; digitalisation and online sales are turning traditional-value chains on their head and the need for sustainability is becoming a priority. This invaluable book offers the knowledge and skills that the fashion sector needs, to take advantage of these trends: financial management, internationalisation strategies, fashion marketing and social media, production and distribution.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Fashion Management
• Autor: Annick Schramme
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 168
• EAN: 9789401412384
• ISBN: 9401412383
• ID: 02154143
• Nakladatelství: Lannoo
• Hmotnost: 934 g
• Rozměry: 261 × 204 × 19 mm
• Datum vydání: 01. May 2014

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