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Více informací o knize Entertainment Management

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• Anotace
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Anotace knihy

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Entertainment Management
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 328
• EAN: 9781780640235
• ISBN: 1780640234
• ID: 04843267
• Nakladatelství: CABI Publishing
• Hmotnost: 910 g
• Rozměry: 246 × 189 × 18 mm
• Datum vydání: 16. June 2014

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