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Více informací o knize Enabling eBusiness - Integrating Technologies, Architectures and Applications

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• Anotace
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Anotace knihy

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more. Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses. Here you'll find the answers to these questions - and more: How can you "seduce" customers into buying on-line? How do you get customers to trust you? What is database marketing? How do you make payment secure?

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Enabling eBusiness - Integrating Technologies, Architectures and Applications
• Autor: W. S. Whyte
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 446
• EAN: 9780471899419
• ISBN: 0471899410
• ID: 04894530
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 646 g
• Rozměry: 228 × 154 × 23 mm
• Datum vydání: 24. May 2001

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