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Více informací o knize Emotionalizing Fashion Retail

• Parametry knihy
• Anotace
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Anotace knihy

The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.§§The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.

Parametry knihy

• Plný název: Emotionalizing Fashion Retail
• Autor: Jochen Strähle
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 388
• EAN: 9783734758218
• ID: 09278957
• Nakladatelství: Books on Demand
• Hmotnost: 809 g
• Rozměry: 226 × 175 × 27 mm
• Datum vydání: 09. April 2015

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